Founded in 1969, Chicago based McDavid Inc. designs and markets sports medicine, sports protection, and performance apparel for active people and athletes. They are known for creating the first widely used protective knee brace for football. Today, McDavid products top the recommendation lists of pro athletes, sports medicine professionals and athletic trainers.

When we were approached by the brand, they were starting to promote their product more to the general consumer via their professional athlete brand ambassadors including Dwyane Wade (NBA), Corey Maggette (NBA), Ryan Boyle (professional lacrosse player) and Francisco Toldo (professional soccer player).

Art direction, design and illustration.