Starting in 2004 we worked with Anon in a close relationship. When we were first approached by the brand, there existed a small line of goggles with mostly solid colors and a few basic patterns. In a relatively short period of time, the brand very quickly grew into a diverse line of goggles, helmets and softgoods that continue to push the boundaries of graphic and material product applications. Each season, working closely with the in-house product and creative teams, we ensured the graphics and concepts we provided fit into the context of the larger Burton brand yet allowed the Anon brand to grow and operate as an independent entity. Anon continues to perform as one of Burton’s most successful divisions and is one of ASI’s top brands. Their rapid growth was achieved by working with the brand to revolutionize the way contemporary brands make themselves tastemakers in youth culture and forge a bond between themselves and their target market. We have created everything from web creative, advertising, catalogs, marketing materials and event graphics and in more recent years have focused on product graphics for the goggles and helmets.
If you’d like to see a whole ton of graphic work from our archive vault, check your bandwidth and click here for the longer story. In the meantime, below is a sampling our work for Anon.
Goggle/helmet frame and strap graphics, treatments and details.
(Lifestyle/product photography Embry Rucker)